About Us

Craig Buchner & Alexis Dane (a couple & co-founders) set out to create a product that didn’t exist, sorta. Other brands claimed to be all-over body oils — for your face, hair, neck, fingers and toes, and everything in between — but they weren’t. Either too fragrant (meaning too much essential oil, which is bad for skin and sensorily overwhelming) or a combination of clogging* carrier oils that are too heavy for sensitive skin, like on your face. (*These are called comedogenic oils.)

So, Craig & Alexis started to experiment until they created a formulation that is not only good from head-to-toe, but nourishing, too. For all skin types and for anyone in your family (their four-year old daughter loves it). On top of that, they realized exactly what “Natural Kind” truly meant.

Natural Kind exists to honor nature, to simplify skincare, and to create an artistic moment every day at every opportunity.  Each application should feel like the first time you set your eyes on a Georgia O’Keefe painting or heard the opening keys of Bach’s Goldberg Variations. Moments of peace and transcendence. And although they are human-made creations, these moments feel like the dreams of the natural world.