Walk down any skincare aisle, and you'll quickly notice a trend. One brand champions argan oil. Another swears by jojoba. Someone else insists squalane is the answer to healthy skin.
So which one is best?
Our answer is simple: each brings something valuable. Rather than choosing a single "hero" ingredient, we designed Natural Kind around three oils that work beautifully together.
Because we believe great skincare isn't about more ingredients—or louder marketing. It's about choosing the right ingredients and allowing each one to do what it does best.
Argan Oil: Rich Nourishment
Often called "liquid gold," argan oil has been used for generations to help nourish both skin and hair.
Rich in essential fatty acids and naturally occurring vitamin E, argan oil helps soften the skin, support the skin's moisture barrier, and leave it feeling smooth and replenished.
We love argan because it provides rich nourishment without feeling excessively heavy.
Golden Jojoba Oil: A Natural Partner for Your Skin
Despite its name, jojoba oil is technically a liquid wax that closely resembles the skin's own natural oils.
That similarity is one reason jojoba feels so comfortable on the skin. Rather than leaving behind a greasy layer, it helps create a balanced, conditioned feel that works well for many different skin types.
It's one of the reasons we knew it belonged in our formula.
Squalane: Lightweight Hydration
Squalane has become increasingly popular in modern skincare—and for good reason.
Derived from olives, squalane is exceptionally lightweight and absorbs beautifully, helping the skin feel hydrated without a heavy finish.
For us, squalane was the ingredient that helped bring the entire formula together.
It provides the silky texture that allows Natural Kind to feel like it belongs on your skin rather than sitting on top of it.
Why We Chose All Three
When we began creating Natural Kind, we weren't looking for the trendiest ingredient.
We were looking for a formula that felt different.
Some oils can feel rich but overly heavy. Others absorb quickly but don't provide lasting nourishment.
We wanted an oil that could do both.
Together, argan, golden jojoba, and squalane create a beautifully balanced formula that is:
- Lightweight enough for the face
- Nourishing enough for the body
- Versatile enough for hair and scalp
- Comfortable enough for everyday use
Each oil contributes something unique. Together, they create something greater than any one ingredient could on its own.
Thoughtfully Chosen, Beautifully Simple
Natural Kind has always believed that skincare doesn't need to be complicated. We don't believe in adding ingredients simply to make a label longer. We believe in choosing fewer ingredients with greater intention. Because the best skincare isn't about having more, it's about finding products that work beautifully with your skin (like our multi-purpose face, hair, and body oil)—and becoming part of your everyday ritual.
Few things. Used with greater presence. Shop the ritual.